SUGOI Chat pricing and usage
Updated October 8, 2026 · 日本語
What counts as one Merchant AI request
Each merchant-submitted question uses one Merchant AI request, including setup-guide questions. AI replies and internal model calls do not use extra requests. A request is counted when it is admitted for processing, so an interrupted or failed response may still use one request. Merchant AI requests have no paid overage option.
Prices are in USD per store. Shopify shows the final charge and tax when you approve a plan.
| Plan | Monthly base | Shopper messages | Merchant AI | Image products | Image indexing | Image searches |
|---|---|---|---|---|---|---|
| Free | $0 | 30 | 10 | 50 | 50 | 5 |
| Standard | $39 | 300 | 80 | 500 | 500 | 2000 |
| Pro | $99 | 900 | 120 | 2000 | 2000 | 2000 |
Free allowances reset each UTC calendar month. Paid shopper, merchant AI, and indexing allowances use the Shopify billing cycle; image searches use the UTC calendar month.
What counts as one shopper message
One successfully completed shopper submission counts as one use, whether it is a text question or an image search. Text and image searches share the shopper-message allowance. An image search also uses its own image-search processing allowance; that is not an extra set of free shopper messages. A completed search with no matching products counts. Failed and rejected requests do not use a shopper message or create an overage charge. If the same message is sent again and completes successfully, it counts as another use. Admin test chats do not use the monthly shopper allowance.
Extra charges and free trial
Free has no overage. On Standard and Pro, overage starts off. If the merchant explicitly enables it, each successful shopper message beyond the included allowance costs $0.08. The merchant must choose an extra-spending ceiling of $20, $50, or $100 per billing cycle. These ceilings allow up to 250, 625, or 1,250 extra messages. Chat stops when the chosen ceiling is reached. Merchant AI, image indexing, and daily limits cannot be extended by shopper-message overage.
Standard and Pro have a 14-day trial. The selected plan's included allowance covers the entire trial, and overage billing is unavailable during the trial. Unused allowances do not roll over. Shopify shows the effective price and billing timing for plan changes or cancellation.
Other usage limits
Image search across catalogs above 2,000 products is in development. A future Pro option is planned at $0.01 per additional indexed image after the included indexing allowance, including re-indexing when an image changes. This is not a per-search fee. The option is not available or billed yet; paying shopper-message overage does not increase the current image-product cap.
- Visual search is optional and starts off for new installations. Enable it when appearance matters for finding products; leave it off when text descriptions are enough. Text chat remains available when visual search is off. Merchant AI and shopper allowances stay the same whether visual search is on or off, as does the plan price.
- The image-search product cap counts eligible indexed products, not the store's total catalog or the number shown in one result. A search shows at most five products. Products above the cap are not image-search candidates. Eligible products are taken in the order of the synced catalog; there is currently no merchant priority setting. Text chat is separate from this image-search product cap.
- Paying extra does not raise the image-search product cap. Pro currently supports up to 2,000 image-search products; an additional paid large-catalog option is not yet available.
- Shopper chat is limited to 200 processing requests per store per UTC day, even when the monthly or paid overage allowance remains. Admin tests also use this daily processing limit.
- Merchant AI has a separate limit of 50 requests per store per UTC day. Morning reports do not use the merchant AI conversation allowance.
- Image indexing includes first-time product images and re-indexing changed images. A reserved indexing attempt uses one processing slot even if the provider later fails. Once the period limit is used, new or changed images wait until the next period before they can be found by image search.
- Image indexing is limited to 500 attempts per store per UTC day. The first preparation of a large catalog can take several days; only prepared products can be found by image search.
- Pro's morning AI report is generated at most once per store per Japan calendar day, including requests from the Refresh button. Refreshing again that day reuses the report.
If Shopify cycle information is temporarily unavailable, the app shows its current reset period in the usage screen.
For how we handle personal data, see our Privacy Policy. Questions about plans or charges: support@misell-theme.com